PROFESSIONAL
USE OF
E-BIKES
The Stella-Fit
Corporate strategy
Stella fietsen is a Dutch bicycle supplier specialized in Electric bicycles. The market for electric bikes amongst the older generations is still growing, but for Stella (as a market pioneer) it is important to explore potential future markets.
The motors on electric bikes are currently used to support and enhance the physical capabilities of the user. But the Stella Fit sees potential to use the motor for the opposite purpose: to provide resistance during professional workouts.
If you can use the motor to make the user work less, why not use it to make the user work harder?
Corporate strategy
Cultural studies: what is the meaning of transport?
A cultural study on the 'meaning of transportation' led to insights on the (unconscious) demand of society within the western society. The three groups that could be distinguished are: high-performance transportation (eg. plain or fast car), active transportation (eg. race bike or jogging) and comfortable transportation (eg. private driver or ride-along). The electric bike is already used to fulfill demand for high-performance transportation and comfortable transportation, but it hasn't been used for active transportation purposes yet.
THE DESIGN
THE DESIGN
Transparent touchscreen
Sporty design
Electric motor
The screen
The steering wheel is expanded with a transparent screen on which data can be projected, to make a training efficient, variable, effective and fun. The operating system on this screen can provide the user with trainings like sprints, interval training or trails. After the training, the Stella-FIT application sums up all the achievements and results.
The application
The Stella - FIT bike is the first smart bike on the market. It stores data which you can read back right after your training. You can compare your results with previous trainings and see how much you have improved. This can give the user motivation to train more often and to set goals for the future. .
Applications for sporting are already on the market, but using this application during the training has been experienced inconvenient. The small screen is distracting and the phone can slip out of your hands or pocket. In the Stella - FIT bike, the data is collected by the bike itself and can be streamed to your device right after the training.
